A long time blog mate, has a post published at IBN – his open letter to Steve Jobs – regarding how Steve Jobs has forsaken the India – as a market.

Before I get into this post, I’d like you to know that I use a multitude of Apple products. I have a Macbook, a Macbook Pro (work), an iMac, an iPod Classic, an iPhone, an iPad (V1.0), a Time Capsule. Another Macbook, and an iPod Touch 4G, with the rest of my family. Except for the Time Capsule, all products were bought in India, as, and when they were available. I also happen to have a Windows 7 Acer laptop. Needless to say, my household is pretty much Apple oriented.

And for those who have said so, I am no Apple fanboy. There are enough things that I dislike about using Apple products, but I make a very personal choice in what works for me. Unfortunately, this is not how it works for most folks.

On Strategy

So, Steve Jobs. Why do you ignore a big market like India? OK, says Steve. Let me take a really good look at this market: (a) how many of you are willing to pay a Rs. 35K+ price for a phone, when your local Nokia vendor will retrofit a phone with illegal songs worth 4GB for free in a phone that costs Rs.12K? Steve, I guess, would ask, of your billion+ population, (b) how many can afford this phone and (c) how many need this phone. and (d) how many can really make use of this phone? If I were to launch the iPad 2 on March 11 in India, how many of you would (be really be able to) use FaceTime?

How have we as a country come to have this love-hate relationship with Apple? I really wonder. It is not that Microsoft had an amazing love for this country. So why do we hate Apple? Not for its products, as it is obvious by the amount of tweets on the keynote for iPad 2. Someone somewhere told us that we are a market force to reckon with – and we believe it. Statistical data might prove it true, too, but here’s the crux: if there is a particular way that Apple wants to do its business – and India is not a part of it – that’s just how things work! Apple is a corporation. It has responsibilities to its shareholders. To question the priorities and the mission of the board of the company is no business of the consumers. If it is so painful – why aren’t we scurrying to buy the Nokias and the LGs of the world? Why lambast Apple products. Godammit, if he doesn’t want to sell here, he doesn’t want to sell here. Apple is a private corporation. It has the freedom to operate based on what what it perceives to be its best interest.

I can understand a customer complaining about bad service – I just don’t get a potential customer demanding a service. I call it public-sector-socialist thinking.

On Choice

Is it that Indians don’t have a choice? For a population that thrives on “free”, any Android phone would make perfect sense. Nokias and LGs and the recent new breed of the Micromaxes, would too. Seriously, why would most Indians want an iPad? Out of home or office where you do not have access to Wi-Fi, it is pretty useless, apart from being an offline device. 3G is a big effing joke, in India, anyways. And all of the Twitterati who are complaining against Apple about why the company “ignored” India, why don’t we all take “revenge” and buy ourselves a Samsung Tab and teach Apple a lesson? It does more than what an iPad (1 or 2) does.

If 1/16 of the population of this country were to give a rupee to Adam’s  Notion Ink, they’d have INR 6,25,00,000 to build the iPad “killer” – but, it is unfortunate – that we insist on deserving an overpriced locked-down device and are willing to curse the company for not making it easily available to us. Oh, what the hell, how many of us (even morally) supported the $35 Laptop for Education?

We have choice – we just don’t want to see it.

Apple is not a government institution nor a social organisation. It has choice as much as you do. If it hurts your ego so much to import an Apple product from the Middle East or another “unlocked” country, via your ‘foreign’  cousin, don’t do it. You have alternatives. But if it is an Apple product that you desire, find a way. This is not the first time Indians have been denied something – and this definitely not the last. All these years, we have found a way, haven’t we? To curse a private sector business for its business decisions is not just untoward, it is futile.

There may come a time when one of the IT behemoths in India may (finally) build a product that is world-class, innovative, and path-breaking. They will shed the compulsive demand of scale and low-hanging fruit and make difference in this world. That day, the world will ask of us that we have to make it available globally. That day – if we think of relevancy, market strategy, revenue imperatives, will we be wrong?

Scale vs. Premium. Where are we; where is Apple? If you are a consumer caught in conflict between the two, you will have to find a way out. As Indians, that is in our genes. We invented jugaad, didn’t we?

(Though, I’ve heard that that’s a bad word to use in business. Everything should happen because you planned for it. In my experience, though, it is not always the case.)

In the last couple of days I came across various links that somehow fit together to tell me a story.

The first, a post by Ashish Bhagwat titled Systems Today, Culture Tomorrow. Don’t Tweak! It is an interesting take, but the closing paragraph was really the key to an important message:

When tweaking systems and policies for shorter term goals, do not lose sight of the longer term effects on culture and mindset of people working in the organization. Systems and Policies of today are the organizational culture of tomorrow!

The next day, I saw this brilliant talk by David Heinemeier Hansson: “Unlearn your MBA“. (A 58 minute video that I urge you to watch). For those of you do not know, David is the creator of Ruby on Rails and a partner in 37signals – the company that makes Basecamp (The company I work for uses it, and I can tell you, the product’s simplicity and utility are what makes it one of the best collaborative products around.)

But there is something interesting about 37signals and another company I hugely admire – Automattic (the people who brought you the platform on which you are reading this post.) These are companies that have understood, internalised and implemented lean management and a trusting organisational culture, successfully. Both companies have happily shared their secrets of success. It seems to me that they are (almost) structured to avoid recessionary effects on the company.

Organisations with a fragile culture and those that are structured out of a textbook; are the ones most susceptible to recessionary effects (even if they aren’t!).

Because, by default, organisations plan for the long term, the advice from Ashish’s post is significant. And the scramble, in my opinion, is not so much to ward off the recession, but to protect the plan by postponing it. As the environment changes, a plan can be adapted, but a hurt culture is difficult, if not impossible, to heal.

After I heard the podcast, I was a bit amused by the title. Jeff makes a good case for his reluctance – primarily from the point of view of how he wanted to really, really spend time on his passion – neuroscience, and how he was apparently sucked into running companies.

Towards the end of the podcast, he summarises what he has learnt over the years, and it is then, that I felt it was not so much reluctance as it was his unconventional way of being an entrepreneur. Today’s entrepreneur is fairly stereotype and is fairly recognisable. Jeff has chosen to do things differently – mostly on how he has guided and has been guided by his passion.

This is a very interesting podcast, and wherever and whenever you do have about an hour to spare, it is worth plugging into. It’s funny, straight and simple.

What are your thoughts of being an entrepreneur?

This is a definite read, no matter what side of the table you sit. Such thoughts from what I call new-age VCs, make you think differently about the world of Venture Capitalism.

He has just published a post titled: Does Rest Of World Matter More Than The US? in which he says:

What this means to me is that web services that are highly international today should invest in fully localizing their user experience and then start thinking about monetizing outside of the US. Start with local partners and then start putting people on the ground in your best international markets.

Rather that the conventional wisdom, as Fred suggests, that, “international usage cannot be monetized as well as US traffic”, I think it is the hesitation on part of these web companies to apply different business models in different regions.

Just yesterday, I was cribbing that while Apple is gladly selling iPhones and iPods in India, the India store is really shabby. Resident Indians cannot buy music in the India Store. Even MobileMe is sold in physical stores or through the Singapore online Store. Nokia and some of the mobile service providers are doing very well selling music downloads in India. And I don’t think it is a DRM issue as it is made out to be.

Facebook, Twitter and those guys have a better chance if they wake-up earlier as Fred suggests in his post. I am not sure just localising the experience will be enough though, while it is an important attribute for success in non-US markets. Interestingly, Godrej, has launched gojiyo.com – India’s answer to Second Life. Knowing Godrej, there is a business model to it, though it has yet to present itself very well.

India at least, and I suspect the other three of the BRIC too) are a volume and a patience game and few of the players have both the qualities, or are ready to investing in them. And I believe this applies not just to web companies, but others too.

I love my iPhone.

Over time – more than a year now – however, it has made me think a lot. Especially when I have had folks come and ask me “advice” on buying the iPhone. It usually isn’t that – they just want me to say, go ahead – it’s a wonderful decision. Don’t think! Buy it!

It’s a good device, an amazing gadget and really a fun companion to have with you. But it can get to you at times. A few instances where I wonder why I have this gadget:

• There is an app (Pandora’s Box) that tells you what apps are available for free. (I have ever only paid for five apps, so I am not the one who contributes to the amazing statistics of app downloads from the iTunes Store). So you, usually, end up downloading apps that you use only for the first five minutes after you have downloaded them. Then they stay there – real-estate is apparently cheaper on an iPhone than in Mumbai – and when you see that app after six months – you have no idea what it does and why you downloaded it. You do waste a lot of time animatedly discussing how cool the app is.
• When you have so many apps downloaded, and you realise that you don’t use 90% of them as frequently, there is a scramble to re-arrange apps. If you have an iPhone, you know how what I am talking about.
• Most of the good apps aren’t available in India. In fact, the iTunes store for India is only one-third of the store. We can’t buy music and we can’t buy any video products. Even the sale of their OTA service is through the Singapore store. We are third in priority for Apple; we are a third world country. Nokia, however doesn’t think of us like that. Damn.
• A friend of mine dropped his iPhone once. He had to buy another. Since then, I have become very careful about my iPhone. To the extent that my movements have become dainty. I wouldn’t think twice if I had to play football with my Blackberry, but couldn’t even dream dropping my iPhone on my desk from a height of 0.116 inches.
• There are some amazing travel apps on the iPhone. None of them works when you are in Kumbharli Ghat. Heck, a state highway that connects Nanded to the NH4. Then, I love a compass. Any compass (That’s a safe gift to give me, if you were thinking). Now, I have to shell out the new bloated price for a 3GS if I want a built in compass. Gah!
• I’d like to use Twitter on the iPhone. I have four different apps. Not a single one makes sense. While I have problems using Twitter anyway, the iPhone doesn’t help.
• I can’t share photos very easily with folks who do not have an iPhone. So I have to go through a round about way of sharing photos. By that time the others have taken photos, shared it, uploaded it, had fun – I am still sending it by email and such. Bluetooth is so anti-social on an iPhone.

There’s more.

Sometimes I have fun re-arranging the apps. They make for some amazing “thoughts”. Not everybody understands it however.

But this should suffice for now. But, don’t get me wrong, I love that thing. And don’t ask me why!

Image via CrunchBase

We finally have a Goodreads app for the iPhone! More news at their blog.

I have just downloaded it, used it and am a happy-happy goodreads fan! I joined goodreads quite a while ago and I am happy now as I was happy then.

One of the things I really missed about goodreads was having it (nicely) available when I was in a bookstore. Of all the things that this app can do – that is the best feature for me.

The app is very clean, works just the way you would expect it to – and no – they haven’t cut any corners in building the app. The social features are all there – and your lists as you would want them are available to you.

If you are an iPhone and a goodreads user, this one is definitely for you!

According to Taptu, “it’s getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps.” Taptu also points to increasing usage of open standard APIs, enabling Mobile Web developers to access “deeper device functions such as geolocation. (Via Mobile App or Browser-Based Site? Report Says The Browser Will Win on Mobile)

The browser has almost become the de-facto application for the desktop, so it is no surprise that the same should occur with the mobile device. “Platform wars” are never convenient for people who are agnostic to platforms – the browser provides just the right environment to developers of application. The article adds:

It seems then that commerce services are taking more advantage of mobile web browsers than gaming and entertainment providers. But why? Taptu says it’s because “many [Commerce] products and services do not really fit into Apple’s iTunes content-oriented billing system.”

Browsers, it seems are ready to take over yet another device!

Put simply, I think that each new social media service that we start using makes it harder to keep up with things in general. At first, the cornucopia of Web offerings seems really great and we start using them as soon as we hear about them. We’re exposed to lots of different people, new knowledge, and generally enjoy ourselves. Each new website seems like a shiny new toy. Sometimes we get caught up in the thrill in making new connections and our friend lists grow.

But it doesn’t seem to be like it used to be. People don’t seem to connect with each other as much or follow each other’s work.

I keep trying to relate Barry Schwartz’s book The Paradox of Choice to this phenomenon. It’s not a perfect fit, but I think there are some things to consider about this.The paradox of choice is that something that should make us feel happy and fulfilled (having great flexibility of choices in our lives) often leads to stress and anxiety. [Via A simple theory on why social media is losing its mojo | Broadcasting Brain - different thoughts about thinking differently]

I’d recommend reading the entire article for a full perspective.

On a personal note, I have been at loss to make sense of the social media services that I have signed up to. A few remain that make some sense. And here are a few thoughts on why I think so:

• Most of the new services you may join would come recommended from a friend you already know on an existing service. A simple logic — social media services needs communities — they depend of folks to invite their friends. After a while, you join more services — and find the same people all over. What different are you going to talk about.
• There is too much of fear-hype over privacy and security. For example, when I see a ‘new” service asking me to connect to Twitter or Facebook without using OAuth or something similar, I generally leave, without signing up. I love OAuth because it helps me keep my password counts to a minimum.
• (As has been mentioned in the quoted article), there is sameness of content all over the place. A friend uses Tweetdeck and updates Twitter as well as Facebook. Another, shares Google Reader items, which are also posted as Tweets.  Yesterday I read Rohit Bhargava’s article that said, “in just a few years we will reach a point where all the information on the Internet will double every 72 hours.” I think you will understand when I say I am not surprised.
• I do not know how many people are asking this question, and if this is a question at all, but — to what end. There are these cartoons all over that talk of how social media has made us anti-social in quite a few respects — in meatspace (I like that term).
• The other thing that has been irking me for a while is the amount of money and intellectual resources that are being “wasted” in developing even more similar services that are blurring differences. While ersonally don’t believe in spending trying to cool the earth, there are enough places where money could be put to good use — for profit.

There is more, much more. And while this is not a “Why Quit the-social-media-service-ending-with-r” kind of a post, it is a statement of stuff that has been going on in my head for a while. Phew!

I found both their products very interesting and pro-usability. Both products are browser bookmarklets.

From their website:

Readability: Readability is a simple tool that makes reading on the Web more enjoyable by removing the clutter around what you’re reading.

I found this tool especially useful because I really hate the clutter in most Indian news sites.

TBuzz: TBUZZ is the easiest way to talk about the Web pages you visit on Twitter.

Worth a try. TBUZZ, especially, because these are the kind of features that Twitter-client makers aren’t thinking of (or are they?)